I’m a freelance copywriter. I’ve been at it for many years which means that at one time or another I’ve written for most media across every industry group I can think of. I know that’s very broad, but I can’t help that. I can digest quite complex information including technical, financial and medical information so I guess I have an advantage there. Prior to going freelance I worked as an integrated senior writer and creative director for various Sydney advertising agencies. If the term ‘integrated’ is unfamiliar, it means mainstream (press, outdoor and TV) advertising as well as response-driven communications like online and direct marketing. In effect, not specialising in either category makes me another kind of specialist, if you know what I mean. Brand and response considerations both figure highly in my thinking. Early on in my career I worked in mainstream book publishing as a writer and editor. It’s here I learned to type, to be fanatical about language, and to keep my head down for hours at a time.